Children can be such monsters...
All that stands between a motley crew of would-be criminals and $50m dollars is the daughter of a powerful underworld figure. They must hold her in an isolated mansion overnight, easy enough, except she is no ordinary little girl.
What did I do? • Digital Campaign • Creative Direction • Art Direction •
For the Abigail digital campaign we sought to develop creative to introduced a fresh IP that leans into the delicate balance of a horror and comedy. Our position was to visually lean into the horror then surprise the audience with a humorous twist.
The focus of the campaign was to target horror fans by teasing the mystery and to drive audience engagement.
My goal was to establish a voice for the campaign and a visual guide that could be expanded with client demands, appealing to to a broad audience, and easily shared with multiple vendors.
The style guide had to be premium, scalable, and intuitive to use.
Thank you!
