In 2017, the issue of marriage equality was still being debated in Australia. In response, we created a viral video campaign aimed at encouraging young Aussies to participate in a postal vote to resolve the debate. Our video, which organically reached over 500,000 screens within 2 days of it's release successfully encouraged voting participation and ultimately led to the "I do" of marriage equality in Australia.
Client: NSW Gay And Lesbian Rights Lobby
Producer: Hayley Legg
Editor: Hayley Legg
Writer: Emma Guiney
Design & Animation: Dane Hopkins
VO: Sarah Aubrey
Audio: Forces & Fury